Founded in 2015 by visionary entrepreneur Clara Hayes, Ten Indeed emerged from a simple yet powerful question: How can we create products that genuinely enrich lives while upholding uncompromising quality? Frustrated by the disposable culture dominating the consumer market, Clara—a former engineer and design enthusiast—set out to build a brand that blended functionality, elegance, and sustainability.
The name “Ten Indeed” reflects its core philosophy: Striving for a perfect “10” in every detail while staying true to authenticity. Starting as a small workshop in Portland, Oregon, the company initially focused on minimalist yet durable everyday items—think ergonomic kitchenware, modular office accessories, and eco-conscious apparel. Each product was meticulously crafted, tested by real users, and refined until it earned the “Ten Indeed” seal of approval.